SEO services focus on the technical and practical tasks needed to improve a website’s ranking on search engines. This includes keyword research, on-page optimization, fixing technical issues, improving speed, building backlinks, and regularly monitoring performance. On the other hand, SEO marketing is a broader strategy that uses SEO as a tool to grow a business. It includes planning content, creating marketing funnels, improving brand visibility, integrating SEO with social media and ads, and using search traffic to increase leads and sales. In simple words, SEO services improve your website, while SEO marketing uses SEO to grow your business.