Yeah, University of Wisconsin River Falls does provide scholarships based on merit. Here are some of them:

Chancellor’s Scholarship
Total Worth: Full-tuition or Half-tuition + $2,000 Stipend
Eligibility: Full-tuition or Half-tuition + $2,000 Stipend
Minimum Criteria: 28 ACT (1310 SAT) or higher, and rank in the top 10%
Separate application needed: Yes
Application deadline: January 1
February 1

Falcon Scholars Scholarship
Total Worth: $6,000
Eligibility: $6,000
Minimum Criteria: 25 ACT (1200 SAT) or higher, or rank in the top 25% (or 3.5 GPA if high school does not rank)
Separate application needed: Yes

Outstanding Academic Achievement Award
Total Worth: $4,000
Eligibility: $4,000
Minimum Criteria: 25 ACT (1200 SAT) or higher, and rank in the top 25% (or 3.5 GPA or higher if high school does not rank)
Requirement for maintenance: 3.0 GPA
Separate application needed: No

University of Wisconsin River Falls provides aids at an average of 6216 per student meeting 47% of students need. 93% of students with need receive financial aid at an average of 4744 need-based grant. They also provide other scholarships including CHS Crop Science Scholarship and Federal Pell Grant.