Yeah, University of Cincinnati does provide scholarships based on merit. Here are some of them:

Presidential awards
Total Worth: $23,500 per year, covers full tuition, fees, room, board, and a book allowance
Eligibility: $23,500 per year, covers full tuition, fees, room, board, and a book allowance
Requirement for maintenance: a 3.2 GPA and the annual 30-hour community service
Separate application needed: No

University awards
Total Worth: $1,500 to $6,000 per year
Eligibility: $1,500 to $6,000 per year
Requirement for maintenance: a 3.2 GPA and the annual 30-hour community service
Separate application needed: No

Century awards
Total Worth: $1,500 to $2,000 per year
Eligibility: $1,500 to $2,000 per year
Requirement for maintenance: a 3.2 GPA and the annual 30-hour community service
Separate application needed: No

University of Cincinnati provides aids at an average of 8668 per student meeting 44% of students need. 93% of students with need receive financial aid at an average of 6413 need-based grant. They also provide other scholarships including Darwin T. Turner Scholarship and Cincinnati Pathways Scholarship.