Yeah, Hollins University does provide scholarships based on merit. Here are some of them:

Batten Scholar Award
Total Worth: Full tuition
Eligibility: Full tuition
Minimum Criteria: Based on student’s GPA, curriculum, and SAT/ACT scores
Separate application needed: No

Hollins Scholar Award
Total Worth: At least $24,000 per year
Eligibility: At least $24,000 per year
Minimum Criteria: Based on student’s GPA, curriculum, and SAT/ACT scores
Separate application needed: No

Hollins Recognition Award
Total Worth: At least $20,000 per year
Eligibility: At least $20,000 per year
Minimum Criteria: Based on student’s GPA, curriculum, and SAT/ACT scores
Separate application needed: No

Hollins University provides aids at an average of 36595 per student meeting 85% of students need. 100% of students with need receive financial aid at an average of 33368 need-based grant. They also provide other scholarships including Art Award and Music Award.