Honestly? Research and gut instinct go a long way. I almost fell for one that looked slick but dodged my questions about process and pricing. Big red flag.
The ghostwriting service I ended up going with offered sample work, had actual testimonials (not just copied names and photos), and walked me through the whole process on a Zoom call. That made a big difference.
I’d say if they can’t show you past work, dodge reviews, or avoid contracts—run. A legit ghostwriting service won’t be afraid to be transparent. And don’t just go for the cheapest one either. I learned that “cheap” often means cookie-cutter.