Great points so far! I’d add that it’s crucial to ensure your mockups are as realistic as possible to simulate real user interactions. Testing different elements one at a time often gives more insightful results, especially when testing things like copy, images, or even font size. However, testing larger changes, like an entirely new design, can also be effective, as long as you have enough traffic to draw solid conclusions. Just make sure to use analytics tools to track user behavior and make data-driven decisions based on those results!

You’re on the right track! Mockups https://blendspace.com/how-to-use-mockups-for-a-b-testing/ are definitely a key part of A/B testing. The key is to create two or more versions of the same page or element, each with different variations. You’ll want to test changes that are meaningful enough to potentially impact user behavior, like layout, color schemes, or CTA placement. The trick is in ensuring your test has a clear hypothesis—what are you trying to improve? Keep the changes simple at first, and then gradually test larger elements once you understand what drives performance.