In my opinion, TV advertising is still a very effective promotion tool, especially when used wisely and with modern technologies. I personally was convinced of this when I started using the Simulmedia platform https://www.simulmedia.com/platform/tv-advertising-platform This is a completely different level of TV advertising – it allows you to accurately target the audience, track results and optimize campaigns almost in real time. Instead of the usual “blind shooting”, advertising becomes targeted and effective. Particularly impressive is how the platform combines the scale of television with digital marketing analytics – we were able to achieve excellent coverage and engagement rates. Given such flexibility and transparency, I am confident that TV advertising does not lose its relevance, and with solutions from Simulmedia it reaches a new level.